Driving clarity, connection, and measurable impact through product leadership
I’m Rina Segrud, a people-first product leader who turns complexity into clarity, builds high-performing teams, and delivers outcomes that make businesses thrive (and people laugh along the way).
Product leadership grounded in empathy, data, and clarity
With 20 years of cross-industry experience, including a decade in Product, I build empowered, connected teams that deliver strategic outcomes and sustainable growth. My approach balances human connection with data-driven rigor to create products and cultures that scale.
I believe the product leader’s prime directive is to identify opportunities, nurture potential, and align teams around clear, purposeful goals.
Highlights & Impact
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Led 0→1 creation of a 3rd-party data tracking and classification platform, aligning executive, legal, and compliance teams across the business.
The system flags potential PII/PHI and allows Legal and Compliance to train the LLM to recognize true risks, creating transparency and auditability across enterprise websites. -
Launched a headless training platform for almost 6,000 internal users.
Delivered ahead of schedule, reducing costs, strengthening compliance, and modernizing LMS capabilities.
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Mentorship is one of my core leadership principles.
I started something called Product U for my org, which morphed into a multi-org, co-led program to teach and mentor everything from technical capabilities to user interview techniques to conflict resolution.
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Drove 2351% lift in site clicks and 213% engagement growth through a large-scale redesign and optimization program.
Featured in case study → click me
My Product Leadership Philosophy
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Deep listening and trust create the foundation for speed, clarity, and shared ownership.
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Insight-led decision-making builds credibility and guides long-term success.
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Transparency and communication turn vision into consistent delivery of desired outcomes.